What the Ideoclick Marketing Dashboard Reveals about Campaign Performance

Several people gathered around a table; in the foreground a man types on his laptop which shows various charts and graphs.

Ideoclick is a proven leader in search marketing on Amazon, driving programmatic success for our 200+ clients. With deep, first-hand Amazon search expertise, we continue to innovate on our automation tools that power Sponsored Ads marketing, specifically to drive relevancy in organic and paid search rankings. The Ideoclick Marketing Dashboard gives real-time access to client campaign performance. The dashboard provides clients with an interactive view of marketing metrics resulting from the combination of our automation tools and our expert marketing strategists’ campaign management.

This powerful, user-friendly dashboard extends our marketing automation platform, providing a more insightful alternative to other one-size-fits-all automated options that are currently prolific in the marketplace.

While Ideoclick’s team of marketing strategists and account managers continue to apply their expertise to the optimization of clients’ Amazon Advertising campaigns, clients appreciate having direct visibility into their marketing performance.

Powerful Automation

Ideoclick’s Marketing Automation tool provides:

  • Automated and budget bid adjustment
  • Identification of new keyword opportunities
  • TACoS – ACoS targets by specific strategy
  • Automated search term harvesting
  • Non-public Amazon API

Valuable Insight

Updated in real-time, the Ideoclick Marketing Dashboard provides clients with the ability to view their daily, weekly and monthly performance for all search marketing metrics. The portal gives the ability to slice and dice and drill into data to gain insight by product categories, ASINs, campaign strategies, and keywords.

Furthermore, the Ideoclick Marketing Dashboard enables our team to capitalize on opportunities for incremental revenue by easily comparing performance across a client’s best performing ASINs and product categories. Valuable insight is also revealed through a side-by-side comparison of branded versus non-branded search performance.

For budget tracking, the Ideoclick Marketing Dashboard reveals budget pacing for all active search advertising accounts and provides hourly alerts to campaigns that are running low on budget. In this way, we actively help clients avoid losing sales opportunities.

At Ideoclick, we apply our expertise and technology to improving our clients’ sales performance on Amazon. This dynamic marketing dashboard is just the latest example of how we drive predictive results and win sales on behalf of our clients.

For an invite to review the Ideoclick Marketing Dashboard, please contact us here. Or, if you’re already an existing client, please reach out to your Account Manager.

About The Ideoclick Team

About Ideoclick
Founded in 2008 by former Amazon executives and harnessing over 200 years of Amazon experience, Ideoclick provides the industry's leading e-Commerce Optimization Platform, delivering a unique combination of cloud-based software, subject matter expertise and insight to businesses that sell on Amazon. Today, Ideoclick helps hundreds of brands achieve transformative results, representing more than $4 billion in annual e-Commerce product sales. For more information, please visit: www.ideoclick.com.

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