Recode’s Jason Del Rey dives into the history of Amazon’s success in this Vox Media/Recode podcast “The Land of the Giants, The Rise of Amazon” featuring insights and memories from Ideoclick’s Andrea Leigh, who was a ten year Amazon executive. Additional current and former Amazon contact interviewed to provide perspective on the creation of what is considered Amazon’s biggest win: Amazon Prime. This podcast episode, titled: Why You’ll Never Quit Amazon is described by Vox, “Since its invention in 2005, Prime has dramatically altered consumer psychology. Land of the Giants is a deep dive into how this bland idea was powerful enough to alter online retail forever.”

This podcast specifically explores the history and prevalence of Amazon Prime. You can listen here.

Ideoclick was founded by former Amazon executives and our staff has over 200 collective years of Amazon experience.