Is Having a “Brand Specialist” at Amazon Worth the Cost?

Business people meeting

We recently outlined some perspectives and tips on the AVS (Amazon Vendor Services) vendor-funded support service. Whether you are considering the value of the service or have already signed on and want to ensure you’re making the most use of those funds, this video provides information on how to avoid the six most frequent mistakes brands make when utilizing the AVS program. Also, this chart explains the possibilities for utilizing your AVS resource:

informational chart explaining how best in class brands utilize Amazon Vendor Services

About Andrea Leigh

Andrea a nationally known thinker, writer, and speaker on retail transformation, digital marketing, and ecommerce strategy, Amazon and beyond. She comes to Ideoclick from Andrea K. Leigh Consulting, a firm she founded to advise brands on Amazon.com strategies. This former senior executive at Amazon led 15+ product categories, helped launch Amazon’s automated pricing system and CRaP programs, and ran Amazon Prime for Amazon Canada.

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