More Brands Are Leaving Amazon, But the Strategy Could Backfire

The letters CNBC and their logo which is a peacock with orange, red, pink, purple, blue and green tail feathers.

CNBC today covered the news of Ikea’s recent decision to discontinue selling directly on Amazon and the potential challenges brands could face when cutting their Amazon ties.

Ideoclick CEO, Justin Leigh, provides perspective within the CNBC article, representing the company’s years of experience at Amazon and advocating for brands selling on Amazon.

The full article can be viewed here.

About The Ideoclick Team

About Ideoclick
Founded in 2008 by former Amazon executives and harnessing over 200 years of Amazon experience, Ideoclick provides the industry's leading e-Commerce Optimization Platform, delivering a unique combination of cloud-based software, subject matter expertise and insight to businesses that sell on Amazon. Today, Ideoclick helps hundreds of brands achieve transformative results, representing more than $4 billion in annual e-Commerce product sales. For more information, please visit:

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