Our latest video covers the important questions brand manufacturers need to ask, as well as benefits to consider before adopting a hybrid (1P/3P) selling model on Amazon. Andrea Leigh, Ideoclick’s VP of Strategy, discusses the four elements to consider and the three main benefits brands can realize when adopting a hybrid approach to selling on Amazon.
As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through COVID-19. Watching the changes in search volume and ranking is always interesting but watching items like “N95 mask” and “toilet paper” become the top searches on Amazon has brought more of a foreboding than the usual curiosity.
Well, yesterday I got to see something positive begin to trend in Amazon search ranking. As of Saturday 4/4 “Sewing machines” have become the 27th most searched term on Amazon. Back in January it was 591 and as recently as March 19th it was 597. The initial rise in ranking seems to be tied to DIY instructional posts and videos like this tutorial from Erica Arndt – https://lnkd.in/eQT9n5V
The most recent surge in search rank can be matched with calls for supply donations to hospitals and first responders. America’s new favorite news source, SGN (Some Good News) highlighted how companies and people are answering the call https://lnkd.in/eTekg7y
This virus has brought so much harm and negativity that I feel it is more important than ever to show these bright spots when they appear.
Post by David Quesenberry, a marketing director at Ideoclick and specifically an Amazon marketing expert working to help clients strategically plan their marketing efforts.
People around the world are responding to the threat of coronavirus/COVID-19 in a multitude of ways, and as a seller on Amazon, it’s likely Coronavirus is creating an impact to your Amazon business. In business, those that plan ahead and react quickly are more likely to be in a position to get vital items to customers during this time.
Remaining vigilant with your own health as well as the health of your employees and business is the best course of action. For brands selling on Amazon, it’s critical to stay constantly informed and strategize for the changing marketplace landscape.
Based on our work with clients in many different CPG categories, we have seen swift and significant changes, including major order increases from Amazon, huge supply chain shifts, and wildly fluctuating consumer search and conversion behaviors.
We’ve compiled four ways your Amazon business is likely impacted by the coronavirus/ COVID-19 pandemic, and strategies for how you can best plan for them (click here). The paper includes initial operational changes, speculation on continued buyer behavior, and covers the many Q&As we’ve already faced. The advice within has proven to be useful to our clients and we hope you can leverage them as well.
With best wishes for continued good health!