Three Input Metrics That Are Better Than Market Share In Measuring eCommerce Success

desk with computer screen showing sales chart

Brands manufacturers’ traditional approach to measuring market share needs to change when considering ecommerce channels like Amazon, Walmart, and Target. In this recent article for Forbes, I explain how previous methods for measuring success is flawed, and exactly how it can be adjusted to reflect ecommerce success accurately. Shopper journeys are changing and success metrics need to change accordingly. Read the complete Forbes article here.

About Adrienne

Ready to get started?

Get a consultation from Ideoclick experts.