Brands manufacturers’ traditional approach to measuring market share needs to change when considering ecommerce channels like Amazon, Walmart, and Target. In this recent article for Forbes, I explain how previous methods for measuring success is flawed, and exactly how it can be adjusted to reflect ecommerce success accurately. Shopper journeys are changing and success metrics need to change accordingly. Read the complete Forbes article here.
About Andrea Leigh
Andrea a nationally known thinker, writer, and speaker on retail transformation, digital marketing, and ecommerce strategy, Amazon and beyond. She comes to Ideoclick from Andrea K. Leigh Consulting, a firm she founded to advise brands on Amazon.com strategies. This former senior executive at Amazon led 15+ product categories, helped launch Amazon’s automated pricing system and CRaP programs, and ran Amazon Prime for Amazon Canada.