Over the past few years, there’s been a steep increase in the number of brands seeking external Amazon listing management services. Given how Amazon has become a highly advantageous place for brands to become discovered and grow their business, the competitive nature of the marketplace is growing.
Ideoclick’s client, Lulu Dharma, manufactures women’s affordable luxury accessories that are both contemporary and classic. Based in Los Angeles, the company’s ethical manufacturing practices have placed them at the forefront of fashion industry consciousness. Lulu Dharma began using Amazon as an engagement channel but quickly realized that they needed external Amazon listing management guidance to drive growth and better optimize performance.
After receiving word that one of their products had been selected for Oprah’s Favorite Things (OFT) list in 2019, the company began to experience rapid growth. While this was a huge accomplishment for the brand, several concerns surrounding proper Amazon techniques started to surface. The Ideoclick team worked alongside Lulu Dharma to build a long-term customer engagement and conversion strategy.
By designing a sophisticated brand page, creating A+ content, and performing product listing optimization, the Ideoclick team helped enhance the brand’s presence on Amazon. Ideoclick also provided operational and inventory support to help the company better align supply with increased demand.
Read Ideoclick’s case study to learn more about how our comprehensive guidance and proactive approach enabled Lulu Dharma to leverage the full potential of the Amazon marketplace.