As more business shifts to eCommerce marketplace platforms for consumer brands, understanding the cost to serve each marketplace is critical. What’s more, knowing how to drive efficiencies in each of these areas is key to maintaining profitability of this fast-growing channel.
To many consumer brand manufacturers, building an Amazon Profit & Loss statement (P&L) can be daunting. While you may have strong command of your negotiated coop terms and advertising costs, continuous asks from Amazon throughout the year, unexpected fees in the form or chargebacks or shortages, and other costs, such as Amazon-specific hard bundling or prep may be more challenging to not only track, but minimize.
Ideoclick has worked with thousands of brands to help them properly understand, negotiate, AND minimize costs to ensure a thriving, sustainable ecommerce marketplaces business. Below is a comprehensive look at our findings.
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