As most brands know, early preparation for Amazon Q4 is a key component in your end-of-year success. But, if you happen to be running behind this year or want to dedicate more time re-examining your game plan, there are several strategies that you can implement to maximize your revenue and make this quarter your best yet.
Over the past several years, there has been a steady increase in spending during Black Friday and Cyber Monday. According to Comscore, Black Friday sales totaled around $7.3 billion in 2020, a 26% increase from 2019. That same year, Cyber Monday shoppers spent more than $9.8 billion, a 24% increase. This means that there could be approximately $21 billion up for grabs if growth trends are similar in 2021.
As a retailer, it’s important to adopt effective strategies to remain relevant in a highly competitive market this holiday season. Thankfully, Ideoclick experts created an Ultimate 2021 Holiday Shopping Playbook that delves into trends, predictions, and step-by-step strategy guidance for brands selling on Amazon.
In this three-part guide, we discuss:
- Why participating in the Q4 season is imperative for generating sales, increasing your customer base, and establishing your brand on Amazon.
- The latest trends, consumer behaviors, and predictions that brands selling on Amazon must consider when creating their Q4 strategy.
- Strategies you can use to maximize revenue and ensure your brand earns a sizable chunk of revenue in the weeks ahead.
Download our Holiday Shopping Playbook to gain comprehensive insights into the latest trends, insights, and revenue-boosting tips so your brand can win big this Q4.