Amazon provides a host of services for brands online, but it can be hard to utilize these tools for maximum reach to the right consumers. Amazon’s Seller Central platform offers a detailed command center from which brands can manage their ecommerce statistics. The dashboard is more than just an overview of these statistics; it offers an in-depth performance analysis. Seller Central houses all business reports, from inventory to PPC, as well as a comprehensive section from which to manage FBA sales and inventory. In addition, the platform provides feedback on anything that could adversely affect the account, including negative customer reviews and policy violations.
Navigating a platform with such a myriad of functions can be a challenge, especially for a brand with no sales relevancy entering Seller Central. It can be a cumbersome, time-consuming task to manage all of these moving parts successfully.
They will quickly find that their product is displayed multiple pages into search results. To avoid fines on poor-selling inventory, brands must hit the ground running with popular inventory and brand-specific advertisements. Ideoclick offers a fast-track to increased sales with expert guidance through Seller Central and an “Amazon-first” focus on inventory to optimize search results.
With this focus in mind, Ideoclick experts sought to help our client, Cleanlogic, a manufacturer of sustainable and environmentally friendly bath and body products. Cleanlogic entered Amazon Seller Central after a complete rebrand. Their line of bathing accessories was previously sold within retail locations through Amazon’s Vendor Central, which was headed by their Director of ecommerce.
After the rebrand, Cleanlogic’s director felt that items might sell better through Amazon Seller Central but lacked familiarity with the platform. Tweaking details on this platform can be time-consuming, which is less than ideal for businesses that rely on SEO presence for the realization of profit. Thankfully, Ideoclick offers the necessary resources to establish brand presence on Amazon through Seller Central without straining company account personnel.
To learn more about our holistic approach to transforming our client’s online business, read this Ideoclick case study.