Ideoclick’s Holistic Approach to Evolving the Ecommerce Landscape

Ideoclick is the industry expert in ecommerce growth. We’ve developed a holistic approach to evolving the ecommerce landscape by combining proprietary data with integrated automation technologies and unparalleled ecommerce service pedigree. Ideoclick is not just a service; we have a culture of growth, innovation, and success in ecommerce, with deep-rooted expertise in Amazon and beyond. Our full-service suite of Amazon marketing services and cross-marketplace solutions has allowed our clients an average sales growth of 73%.

Ecommerce Experts + Innovative Tech Drive Real-World Results

Amazon was a catalyst for growth in the ecommerce world. John Webb, CFO at Ideoclick, says that “Amazon is the template from which a lot of these other platforms have taken inspiration and built their structure around.” And our ecommerce experts have historical knowledge and experience of what it takes to build an established business inside of Amazon. Tom Furphy, CEO of Ideoclick, built and ran Amazon Grocery, Health & Beauty, and AmazonFresh businesses. Many of our members worked under Tom in his leadership roles at Amazon. These aren’t just operators, these are builders of brands in ecommerce.

Technology was helpful in enabling the world to work with Amazon, but the people were the key to unlocking the value

Tom Furphy, Ideoclick CEO

When Ideoclick was established, we began as a technology-based company, given that, at the time, Amazon had limited capabilities. We knew that outside technology was needed in order to streamline deployment, which is why we built out the Ideoclick Pulse Platform™ that could help brands manage the intricacies of Amazon. We also knew that even with our advanced technology, brands still needed human experts who could work alongside them for interpretation and guidance.

According to Tom; “technology was helpful in enabling the world to work with Amazon, but the people were the key to unlocking the value.” Once we developed a combination of people and technology, our client adoption grew exponentially. This allowed us to gain knowledge first-hand of building the strategies and capabilities necessary in going to market.

Data-Driven Insights Equal Intelligent Growth

Rather than forcing our clients into a one-size-fits-all solution, we tailor our services to meet individual goals

Because of this, our approach is to always begin by listening. While we have specialized growth strategies in place, we start by talking to our clients and identifying their specific needs. “Technology interprets the data and people interpret the technology and trends,” states Tom. Rather than forcing our clients into a one-size-fits-all solution, we tailor our services to meet individual goals. This is why we offer a proprietary brand analysis at the beginning of our partnership with clients. 

Once our team develops a starting point, we move forward by applying Ideoclick’s five key ecommerce disciplines – strategy, merchandising, data integration, operations, and marketing. Our forward-thinking and constant focus on innovation allows us to keep up with the fast-paced environment of ecommerce; we consistently monitor and optimize every aspect of our client’s brand.

End-To-End Customized Solutions

Ideoclick has had the opportunity to build relationships with over 500 ecommerce retailers, from household names to brand-new ventures. We have a wealth of data used to regularly enhance our technology. Ideoclick’s unrivaled Share of Search™ identifies clients’ search-based categories and best opportunities, providing cutting-edge competitor analysis, and pinpointing bidding and keyword optimization areas. 

By determining the winning competitor brands in paid and organic ad placements, Share of Search finds and solves competitive gaps in pricing, reviews, and more. This allows our clients to be informed on every aspect of their campaigns, quickly resolving roadblocks when they arise. Ultimately, Share of Search allows our clients to completely “own the search”.

Our end-to-end Amazon expertise allows any client to convert low returns to maximum ROI in a streamlined fashion that optimizes investments and mitigates operational headaches. Not only does Ideoclick work intensively with our clients, but we also spend time identifying buyer behaviors to detect trends and design marketing strategies that promote growth. Our proven strategies have allowed us to drive billions in annual ecommerce product sales over the hundreds of companies we represent.

To learn more about our tailored services and industry-leading ecommerce technology or team, speak with an Ideoclick expert today

About The Ideoclick Team

About Ideoclick
Founded in 2008 by former Amazon executives and harnessing over 200 years of Amazon experience, Ideoclick provides the industry's leading e-Commerce Optimization Platform, delivering a unique combination of cloud-based software, subject matter expertise and insight to businesses that sell on Amazon. Today, Ideoclick helps hundreds of brands achieve transformative results, representing more than $4 billion in annual e-Commerce product sales. For more information, please visit:

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