Understanding how to increase organic sales to achieve brand growth online is essential as ecommerce marketplaces are becoming increasingly popular. Effectively leveraging Amazon Marketing Services (AMS) in conjunction with a robust Demand-Side Platform (DSP) strategy can really move the needle for savvy brands on Amazon.
Amazon DSP helps brands purchase ads that can be utilized both on and off the Amazon platform. These ads create consumer journey maps, whose data can then be used to create tactics for optimized shopper engagement and increased organic search results. In conjunction with DSP, AMS can be utilized for aggressive ad campaigns to kickstart sales and brand recognition. In a competitive market with a sea of brands advertising similar products, this dynamic approach to marketing is necessary.
One of Ideoclick’s clients attempted to enter one such competitive arena: the American cosmetic market. They sought to gain consumer attention in the U.S. while still maximizing sales in Canada. In order to stand out to consumers accustomed to well-known U.S. beauty brands, our client needed to enter the market with a paid advertising strategy that would increase their organic performance via a halo effect over time.
Read Ideoclick’s Case Study to learn more about how we helped our client:
- Triple their ROAS compared to previous campaigns
- Earn page one placement for product categories
- Sustain organic sales within four months
- Increase COGS by 65% in the U.S. and Canadian markets combined
Ideoclick combines actionable ecommerce insights with integrated automation to achieve transformative results for your brand on Amazon.