amazon success factors

Begin with Amazon,

Win the Internet

Proactive & Sustainable Strategy

Best-in-class Amazon sellers have a firm grasp on the competitive landscape, including share of search. They have strategic fulfillment and selling models, access to Amazon, ongoing training and proper organizational support for swift advances in ecommerce.

5 Key Success Factors

to drive results

on Amazon

Proper & Accurate Item Setup

Product assortment strategy is based on profit for you as well as Amazon, and has competitive consideration in mind. Product setup is reconciled to ASIN, cost, casepack – etc. source of truth, item variations are smart and consider the customer, content and imagery is smart and aligned to guidelines, and Brand Registry is activated.

In Stock

It’s critical to develop a solid retail & FBA production forecast to support Amazon’s demand. Ideally, diversify your fulfillment options. Best-in-class sellers fill Amazon POs at 95% or more, have EDI set up correctly, and analyze out-of-stocks to adjust for the future.

Products Receive Traffic & Conversion

Develop off-channel, search, and PPC strategies that are managed to budget and aligned to inventory. Have adaptive traffic-generating strategies that adjust to consumer behavior changes and competitive activity is best-in-class, along with leveraging promotions and Amazon DSP.

Financially Viable Products & Terms

Run a sustainably profitable Amazon business with a robust understanding of both negotiated terms and the cost to serve Amazon. Conduct regular root cause analyses to reduce chargebacks and shortages. FBA initial prices set strategically and profitably.