Ecommerce insights for all.

Andrea Leigh

March 22, 2021

Annual Negotiations Resources Roundup 

Still negotiating with Amazon? You’re not alone! Below is a roundup of negotiations resources. Happy negotiating!  Videos  Ideoclick’s Youtube Playlist on Negotiations    Articles  The Complete…

March 18, 2021

The Complete Guide for Consumer Brands on the Cost to Serve Amazon

As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more,…

February 24, 2021

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…

February 17, 2021

Wondering How Your Brand Can Win on Amazon? Here’s How.

Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…

February 11, 2021

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

Covid Vaccine
January 28, 2021

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

desk with computer screen showing sales chart
September 28, 2020

Three Input Metrics That Are Better Than Market Share In Measuring eCommerce Success

Brands manufacturers’ traditional approach to measuring market share needs to change when considering ecommerce channels like Amazon, Walmart, and Target….

Andrea Leigh Amazon predictions vidoe.
August 24, 2020

Updated Amazon Predictions – 2020 and Beyond with Pandemic Considerations

Ideoclick’s VP of Strategy, Andrea Leigh, has recorded her updated Amazon predictions for the near future, with the current and future effects of Coronavirus/COVID-19…

Woman surprised reading Amazon earnings
July 31, 2020

Three Surprises From COVID-impacted Amazon Earnings Release for Q2 2020

It’s the moment we’ve all been waiting for – Amazon earnings for COVID impacted Q2 2020. Since the COVID-19 pandemic…

Amazon Delivery man with boxes
February 27, 2020

Amazon Free Shipping: The History of and Truth About Who Pays Shipping Cost

Amazon free shipping isn’t actually free. Many consumers and brands are unware of just who foots the bill when it…

Business people meeting
October 23, 2019

Is Having a “Brand Specialist” at Amazon Worth the Cost?

We recently outlined some perspectives and tips on the AVS (Amazon Vendor Services) vendor-funded support service. Whether you are considering…

Amazon Seller Central logo
June 6, 2019

How to Prepare Now for the Potential Amazon Supplier Purge

News and industry discussions are swirling around the rumor that Amazon is shaking things up with smaller suppliers and planning…

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