Case Study:Amazon DSP

Supplements manufacturer drives significant growth with targeted Amazon DSP (demand-side platform) strategies, shifting sales from doctors’ offices to consumer carts.
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A woman's hand holding a bowl filled with broccoli, asparagus, parsley, spinach and half an avocado.

Challenge

This startup supplements brand was well known to doctors who willingly recommended the products to patients. Offering them online was a new experience for the company. They partnered with Ideoclick to find ecommerce solutions. 

Strategies

  • Focused keyword bidding
  • Amazon Advertising optimization
  • Amazon DSP campaign strategy and execution
  • Creative shopper engagement

Results

  • 139% average boost in sales
  • 50% increase in ROAS
    (return on ad spend) 
  • 47% increase in online reorder rates
  • 4x the sales on Amazon during pandemic

The Brand

Ideoclick’s client is an innovative medical research organization that produces unique, breakthrough nutritional supplement products that address six critical biological functions. The supplement manufacturer’s proprietary technology addresses the effects of compromised diets, environmental toxins, and the oversaturation of pharmaceutical therapies, and optimizes bioavailability, efficacy, and outcomes.

The Driver

“The Ideoclick team is great to work with. I trust them to manage our affairs as if the business was theirs.”

— General Manager, Amazon DSP Client

Ecommerce was a new experience for the company. When the manufacturer started working with Ideoclick in late 2018, it was a startup with no online brand awareness. Up to this point, the supplement line had primarily existed within the medical community. Physicians sold and referred patients to the brand, but there was no established broad consumer market.

Without an Amazon presence, the company was essentially starting from scratch and was on a quest for marketplace expansion. One major advantage they had was the fact that once customers tried their products, they almost always purchased again. This provided the Ideoclick team with a strong strategic objective for initial exposure and conversion.

Ideoclick Guidance

The Amazon marketing specialists at Ideoclick launched an initial strategy to prepare the company for the consumer marketplace. This involved a focused keyword bidding and complete optimization of Amazon Advertising. 

“For every dollar spent with DSP, we see at least 3x sales. From a marketing standpoint, when you see metrics like that, you think about scaling.”

General Manager, Amazon DSP Client

Both tactics created a foundation for presenting brand messaging from a consumer perspective. “It was important to have the right presentation of information, so we could appeal to the average customer,” explained the general manager of the medical research company. 

The Ideoclick team then mapped out and initiated an Amazon DSP (demand-side platform) campaign based on keyword bidding and competitive considerations. Additionally, Ideoclick’s merchandising team developed creative tactics for shopper engagement. The general manager said, “Ideoclick is constantly striving to find ways to creatively get our products in front of shoppers.” 

Shared Success

The client’s DSP strategy allowed the company to capture the attention of consumers who showed interest in the product but did not follow through with a purchase. DSP proved to be a quick and effective tool for converting those consumers and helped grow the brand from a non-Amazon entity to a high-performing brand in the consumer healthcare marketplace.

Since the initial engagement in 2018, the client has seen an average sales boost of 139%, a 50% increase in ROAS (return on ad spend), and has grown online reorder rates by 47%. Sales of the client’s products specifically on Amazon since the beginning of the pandemic have quadrupled. 

Now, the company is expected to not only maintain its growth trends — but elevate sales to even greater heights. Especially amid the COVID-19 pandemic, online orders for health-related products will continue in the months and years to come.

A woman standing in a kitchen holding and looking at a bottle of vitamins.

“We started working with Ideoclick in 2018, and have been growing our business ever since,” the general manager said. “For every dollar spent with DSP, we see at least 3x sales. From a marketing standpoint, when you see metrics like that, you think about scaling.” Further, “The Ideoclick team is great to work with. I trust them to manage our affairs as if the business was theirs.” 

At Ideoclick, we are excited to expand on this client’s already rapid visibility and growth and enjoy being a part of bringing healthy solutions to the consumer marketplace.

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