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February 16, 2021
Blog

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 11, 2021
Blog

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

February 4, 2021
Blog

Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant

Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…

February 3, 2021
Blog

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

January 28, 2021
Blog

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

January 26, 2021
Blog

How DSP Drives Scale Beyond Peak Sales Times

Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…

December 31, 2020
Blog

Is Hybrid Selling Permitted on Amazon? Amazon’s Standards for Brands Selling in the Amazon Store Policy (previously MOA): What You Need to Know

Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store or Manufacturer on Amazon (MOA) policy. They contact some direct, retail/1P manufacturers with…

December 2, 2020
In the News

Ideoclick Launches Share of Search to Help Vendors & Sellers Capitalize on Amazon’s Infinite Aisle

First-of-its-kind solution allows brands to assess category size, opportunities, and threats on Amazon SEATTLE, December 2, 2020 — Ideoclick, Inc.,…

November 10, 2020
Blog

2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick

Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…

November 2, 2020
Blog

Amazon Video Ads – Dos and Don’ts on Videos in Search

By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…

October 24, 2020
Blog

The Dreaded Amazon CRaP List – What is It and Why You Should Care

Amazon CRaP (Can’t Realize a Profit) refers to items that are structurally unprofitable on the Amazon marketplace. Low per unit…

October 16, 2020
Blog

The Importance of Amazon Brand Registry

One of the many challenges brands face in selling on Amazon, whether a 1P vendor or 3P seller, is the…

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