The Case of the Missing Toilet Paper: How the Coronavirus Exposed U.S. Supply Chain Flaws
This recent article in Fortune Magazine by Jen Wieczner is a deep-dive into how the TP manufacturing and supply-chain model,…
The Business Transformation Race Has Already Started – Are you Leading or Still Warming Up?
We recently hosted a virtual leadership summit, “De-Invest to Re-Invest,” which focused on the unprecedented business transformation challenges companies are…
Sharing Some Good News on Current Consumer Behavior During the COVID-19 Pandemic
As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through…
Amazon Free Shipping: The History of and Truth About Who Pays Shipping Cost
Amazon free shipping isn’t actually free. Many consumers and brands are unware of just who foots the bill when it…
Access Our Amazon Negotiations Tracker Tool
Amazon vendors have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual…
Winning Through Integration – Integrated Execution Addresses the Rising Stakes in Commerce
by Justin Leigh, Ideoclick CEO Success on digital marketplaces requires an increasingly integrated and automated strategy. While many manufacturers have…
Ideoclick Funding Covered by Geekwire
“Funding to make retailers better at selling online”… Following the announcement of Series A funding by GLP, Geekwire’s James Thorne…
More Brands Are Leaving Amazon, But the Strategy Could Backfire
CNBC today covered the news of Ikea’s recent decision to discontinue selling directly on Amazon and the potential challenges brands could…
Content Strategy and Best Practices Insights
This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic…
Ideoclick Expands Its Value to Brand Manufacturers With Strategic $7 Million Series a Investment From GLP
Funding will be used to increase investment in human and technology resources SEATTLE, WA — November 7, 2019 – Ideoclick…
Is Having a “Brand Specialist” at Amazon Worth the Cost?
We recently outlined some perspectives and tips on the AVS (Amazon Vendor Services) vendor-funded support service. Whether you are considering…
Amazon Annual Negotiations – Common Missteps to Avoid
If you’re a vendor with Amazon, it’s that time of year again: annual negotiations. Here are a few big mistakes that…
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