Amazon Advertising

February 3, 2021

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

January 26, 2021

How DSP Drives Scale Beyond Peak Sales Times

Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…

Amazon Prime Day is October 13-14, 2020
November 10, 2020

2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick

Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…

Hand holding cell phone displaying YouTube video loading
November 2, 2020

Amazon Video Ads – Dos and Don’ts on Videos in Search

By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…

Amazon Prime Day 2020
September 30, 2020

Advanced Strategies for a Successful 2020 Amazon Prime Day

Since its inception in 2015, Amazon Prime Day has grown to become one of the biggest eCommerce shopping days

Multiple shopper personas
September 23, 2020

Amazon Advertising Strategy for Prime Day and Beyond – Targeted Advertising through Amazon DSP

With a unique Prime Day landing in early October this year and only a short break before Black Friday and Cyber Monday, preparing…