Amazon Advertising
Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help
92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…
How DSP Drives Scale Beyond Peak Sales Times
Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…
2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick
Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…
Amazon Video Ads – Dos and Don’ts on Videos in Search
By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…
Advanced Strategies for a Successful 2020 Amazon Prime Day
Since its inception in 2015, Amazon Prime Day has grown to become one of the biggest eCommerce shopping days
Amazon Advertising Strategy for Prime Day and Beyond – Targeted Advertising through Amazon DSP
With a unique Prime Day landing in early October this year and only a short break before Black Friday and Cyber Monday, preparing…