Amazon Insights
How DSP Drives Scale Beyond Peak Sales Times
Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…
2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick
Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…
Amazon Video Ads – Dos and Don’ts on Videos in Search
By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…
The Dreaded Amazon CRaP List – What is It and Why You Should Care
Amazon CRaP (Can’t Realize a Profit) refers to items that are structurally unprofitable on the Amazon marketplace. Low per unit…
The Importance of Amazon Brand Registry
One of the many challenges brands face in selling on Amazon, whether a 1P vendor or 3P seller, is the…
Insights from Ideoclick’s Prime Day Client Webinar
We recently held a panel discussion specific to Amazon Prime Day to discuss how our brand manufacturer clients can optimize the event’s non-traditional occurrence in mid-October as opposed to July. Ideoclick’s Andrea Leigh, Clarke Heyerdahl, Devon Minsk, and Juan Botero all weighed in on the challenges sellers are facing this year
Advanced Strategies for a Successful 2020 Amazon Prime Day
Since its inception in 2015, Amazon Prime Day has grown to become one of the biggest eCommerce shopping days
Amazon Advertising Strategy for Prime Day and Beyond – Targeted Advertising through Amazon DSP
With a unique Prime Day landing in early October this year and only a short break before Black Friday and Cyber Monday, preparing…
Updated Amazon Predictions – 2020 and Beyond with Pandemic Considerations
Ideoclick’s VP of Strategy, Andrea Leigh, has recorded her updated Amazon predictions for the near future, with the current and future effects of Coronavirus/COVID-19…
Three Surprises From COVID-impacted Amazon Earnings Release for Q2 2020
It’s the moment we’ve all been waiting for – Amazon earnings for COVID impacted Q2 2020. Since the COVID-19 pandemic…
Timely Check-in on the Previous Amazon Predictions for 2020 and Beyond
Back in November 2019, Andrea Leigh, Ideoclick’s VP of Strategy and Insights, recorded her predictions for Amazon’s business during 2020 and beyond. Since…
How Product Innovation Creates Wins in the New Commerce Landscape
Adapting Product Innovation Strategies to Pandemic and Post-Pandemic Realities Retail has always needed to adapt to shifting trends in the…