Amazon Insights

February 16, 2021

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 4, 2021

Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant

Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…

February 3, 2021

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

Covid Vaccine
January 28, 2021

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

January 26, 2021

How DSP Drives Scale Beyond Peak Sales Times

Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…

Amazon Prime Day is October 13-14, 2020
November 10, 2020

2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick

Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…

Hand holding cell phone displaying YouTube video loading
November 2, 2020

Amazon Video Ads – Dos and Don’ts on Videos in Search

By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…

Amazon CRaP Article
October 24, 2020

The Dreaded Amazon CRaP List – What is It and Why You Should Care

Amazon CRaP (Can’t Realize a Profit) refers to items that are structurally unprofitable on the Amazon marketplace. Low per unit…

Amazon Brand Registry
October 16, 2020

The Importance of Amazon Brand Registry

One of the many challenges brands face in selling on Amazon, whether a 1P vendor or 3P seller, is the…

Amazon Prime Day Client Webinar Screen
October 2, 2020

Insights from Ideoclick’s Prime Day Client Webinar

We recently held a panel discussion specific to Amazon Prime Day to discuss how our brand manufacturer clients can optimize the event’s non-traditional occurrence in mid-October as opposed to July. Ideoclick’s Andrea Leigh, Clarke Heyerdahl, Devon Minsk, and Juan Botero all weighed in on the challenges sellers are facing this year

Amazon Prime Day 2020
September 30, 2020

Advanced Strategies for a Successful 2020 Amazon Prime Day

Since its inception in 2015, Amazon Prime Day has grown to become one of the biggest eCommerce shopping days

Multiple shopper personas
September 23, 2020

Amazon Advertising Strategy for Prime Day and Beyond – Targeted Advertising through Amazon DSP

With a unique Prime Day landing in early October this year and only a short break before Black Friday and Cyber Monday, preparing…