e-Commerce Insights

February 16, 2021

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 3, 2021

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

Covid Vaccine
January 28, 2021

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

strategic idea graphic
August 12, 2020

Brand Survival Strategies during COVID-19 – Move Quickly; Perfection is the Enemy

Much of the discussion around COVID-19’s impact on commerce has focused on reactionary measures to brand survival. That is a necessary and sensible…

Father working from home with child
July 27, 2020

How Product Innovation Creates Wins in the New Commerce Landscape

Adapting Product Innovation Strategies to Pandemic and Post-Pandemic Realities Retail has always needed to adapt to shifting trends in the…

Computer Innovation solutions virtual reality
July 6, 2020

Industry Discussion on Go-to-Market Innovation

Get on Board or Get Left Behind With an unprecedented event like the COVID-19 pandemic, no universal playbook exists to guide companies on how to resume, reinvent,…

shopper and retailer contact-less purchase transaction
June 25, 2020

Operating in the Crosshairs of COVID: Why Retailers Must Reinvent & Reimagine the Customer Experience

As the COVID-19 pandemic continues to impact the way retail businesses operate, one component in the crosshairs is the customer…

Fortune Magazine logo
June 11, 2020

The case of the missing toilet paper: How the coronavirus exposed U.S. supply chain flaws

This recent article in Fortune Magazine by Jen Wieczner is a deep-dive into the how the TP manufacturing and supply-chain…

Sewing machine making facemask
April 16, 2020

Sharing Some Good News on Current Consumer Behavior During the COVID-19 Pandemic

As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through…

Hand washing at sink with liquid hand soap
April 16, 2020

Four Ways Coronavirus Impacts your Amazon Business; How to React Quickly

People around the world are responding to the threat of coronavirus/COVID-19 in a multitude of ways, and as a seller…

A woman wearing a white scarf stands in front of screen which has many, random numbers projected onto it and her.
December 26, 2019

Content Strategy and Best Practices Insights

This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic…