e-Commerce Insights
Five ways to ensure your brand’s products remain profitable on Amazon
It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….
Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help
92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…
Four Surprising New Business Priorities Post COVID-19
In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.
Brand Survival Strategies during COVID-19 – Move Quickly; Perfection is the Enemy
Much of the discussion around COVID-19’s impact on commerce has focused on reactionary measures to brand survival. That is a necessary and sensible…
How Product Innovation Creates Wins in the New Commerce Landscape
Adapting Product Innovation Strategies to Pandemic and Post-Pandemic Realities Retail has always needed to adapt to shifting trends in the…
Industry Discussion on Go-to-Market Innovation
Get on Board or Get Left Behind With an unprecedented event like the COVID-19 pandemic, no universal playbook exists to guide companies on how to resume, reinvent,…
Operating in the Crosshairs of COVID: Why Retailers Must Reinvent & Reimagine the Customer Experience
As the COVID-19 pandemic continues to impact the way retail businesses operate, one component in the crosshairs is the customer…
The case of the missing toilet paper: How the coronavirus exposed U.S. supply chain flaws
This recent article in Fortune Magazine by Jen Wieczner is a deep-dive into the how the TP manufacturing and supply-chain…
Sharing Some Good News on Current Consumer Behavior During the COVID-19 Pandemic
As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through…
Four Ways Coronavirus Impacts your Amazon Business; How to React Quickly
People around the world are responding to the threat of coronavirus/COVID-19 in a multitude of ways, and as a seller…
Content Strategy and Best Practices Insights
This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic…