Perspectives

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June 2, 2021
Perspectives

The Countdown to Amazon Prime Day is On

What brands need to focus on during the final weeks before the annual event Amazon Prime Day 2021 is nearly…

May 25, 2021
Perspectives

Five Ways to Reduce Chargebacks and Shortages; Operational Fees on Amazon

As more business shifts to e-commerce marketplaces such as Amazon, understanding a brand’s cost serve on each marketplace is critical. What’s more, knowing how to drive efficiencies in…

May 6, 2021
Perspectives

Lessons from Disruptive Brands, Featuring Dude Wipes and Wyze Smart Devices

April 22, 2021 Clubhouse Recap  By Andrea Leigh  I had the pleasure of sitting down last week with two celebrities in both product and personal branding…

April 22, 2021
Perspectives

Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and…

April 5, 2021
Perspectives

Consolidate for Scale or Stay on the Sidelines

Given the way Covid has forced many brands to shift and scale their ecommerce strategies to meet changing shopper behaviors,…

March 29, 2021
Perspectives

Who Fits the Right Profile for Cross Platform Services?

It’s hard to understate how much the Covid pandemic has impacted online shopping behavior, driving unprecedented growth for both Amazon…

March 16, 2021
Perspectives

Best Practices to Achieve Cross Platform Advertising Results

As brands continue to grow their eCommerce presence across multiple retailers it becomes increasingly important to implement an integrated cross-platform…

February 24, 2021
Perspectives

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…

February 17, 2021
Perspectives

Wondering How Your Brand Can Win on Amazon? Here’s How.

Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…

February 16, 2021
Perspectives

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 11, 2021
Perspectives

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

February 4, 2021
Perspectives

Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant

Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…

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