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April 22, 2021
Blog

Beyond Amazon: Why Retailers Must Adopt Cross-Platform E-commerce Strategies

Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and…

April 5, 2021
Blog

Consolidate for Scale or Stay on the Sidelines

Given the way Covid has forced many brands to shift and scale their ecommerce strategies to meet changing shopper behaviors,…

March 29, 2021
Blog

Who Fits the Right Profile for Cross Platform Services?

It’s hard to understate how much the Covid pandemic has impacted online shopping behavior, driving unprecedented growth for both Amazon…

March 16, 2021
Blog

Best Practices to Achieve Cross Platform Advertising Results

As brands continue to grow their eCommerce presence across multiple retailers it becomes increasingly important to implement an integrated cross-platform…

February 24, 2021
Blog

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…

February 17, 2021
Blog

Wondering How Your Brand Can Win on Amazon? Here’s How.

Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…

February 16, 2021
Blog

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 11, 2021
Blog

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

February 4, 2021
Blog

Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant

Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…

February 3, 2021
Blog

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

January 28, 2021
Blog

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

January 26, 2021
Blog

How DSP Drives Scale Beyond Peak Sales Times

Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…

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