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February 3, 2021
Perspectives

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

January 28, 2021
Perspectives

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

January 26, 2021
Perspectives

How DSP Drives Scale Beyond Peak Sales Times

Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…

December 31, 2020
Perspectives

Is Hybrid Selling Permitted on Amazon? Amazon’s Standards for Brands Selling in the Amazon Store Policy (previously MOA): What You Need to Know

Every few months Amazon revisits their Standards for Brands Selling in the Amazon Store or Manufacturer on Amazon (MOA) policy. They contact some direct, retail/1P manufacturers with…

November 10, 2020
Perspectives

2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick

Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…

November 2, 2020
Perspectives

Amazon Video Ads – Dos and Don’ts on Videos in Search

By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…

October 24, 2020
Perspectives

The Dreaded Amazon CRaP List – What is It and Why You Should Care

Amazon CRaP (Can’t Realize a Profit) refers to items that are structurally unprofitable on the Amazon marketplace. Low per unit…

October 16, 2020
Perspectives

The Importance of Amazon Brand Registry

One of the many challenges brands face in selling on Amazon, whether a 1P vendor or 3P seller, is the…

October 2, 2020
Perspectives

Insights from Ideoclick’s Prime Day Client Webinar

We recently held a panel discussion specific to Amazon Prime Day to discuss how our brand manufacturer clients can optimize the event’s non-traditional occurrence in mid-October as opposed to July. Ideoclick’s Andrea Leigh, Clarke Heyerdahl, Devon Minsk, and Juan Botero all weighed in on the challenges sellers are facing this year

September 30, 2020
Perspectives

Advanced Strategies for a Successful 2020 Amazon Prime Day

Since its inception in 2015, Amazon Prime Day has grown to become one of the biggest eCommerce shopping days

September 28, 2020
Perspectives

Three Input Metrics That Are Better Than Market Share In Measuring eCommerce Success

Brands manufacturers’ traditional approach to measuring market share needs to change when considering ecommerce channels like Amazon, Walmart, and Target….

September 23, 2020
Perspectives

Amazon Advertising Strategy for Prime Day and Beyond – Targeted Advertising through Amazon DSP

With a unique Prime Day landing in early October this year and only a short break before Black Friday and Cyber Monday, preparing…

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