The Countdown to Amazon Prime Day is On
What brands need to focus on during the final weeks before the annual event Amazon Prime Day 2021 is nearly…
Five Ways to Reduce Chargebacks and Shortages; Operational Fees on Amazon
As more business shifts to eCommerce marketplace platforms such as Amazon, understanding a brand’s cost serve on each marketplace is…
Lessons from Disruptive Brands, Featuring Dude Wipes and Wyze Smart Devices
April 22, 2021 Clubhouse Recap By Ideoclick expert, Andrea Leigh: I had the pleasure of sitting down last week with two celebrities in both product…
Beyond Amazon: Why Retailers Must Adopt Cross-Platform eCommerce Strategies
Nearly every brand has faced enormous disruption to the ways they reach consumers during the past year. Online platforms and…
Consolidate for Scale or Stay On the Sidelines
Given the way COVID has forced many brands to shift and scale their ecommerce strategies to meet changing shopper behaviors,…
Who Fits the Right Profile for Cross Platform Services?
It’s hard to understate how much the COVID-19 pandemic has impacted online shopping behavior, driving unprecedented growth for both Amazon…
Best Practices to Achieve Cross Platform Advertising Results
As brands continue to grow their eCommerce presence across multiple retailers it becomes increasingly important to implement an integrated cross-platform…
5 Reasons Why Cross-Platform Strategy is Critical for Success
If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…
Wondering How Your Brand Can Win on Amazon? Here’s How.
Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…
Five Ways to Ensure Your Brand’s Products Remain Profitable on Amazon
It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….
6 Life Lessons from Amazon’s Q4 2020 Earnings Call
1. Everyone cares too much about what others think of us. Amazon continued their focus on corporate image and positioning…
Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant
Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…
