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August 24, 2020
Perspectives

Updated Amazon Predictions – 2020 and Beyond with Pandemic Considerations

Ideoclick’s VP of Strategy, Andrea Leigh, has recorded her updated Amazon predictions for the near future, with the current and future effects of Coronavirus/COVID-19…

August 12, 2020
Perspectives

Brand Survival Strategies during COVID-19 – Move Quickly; Perfection is the Enemy

Much of the discussion around COVID-19’s impact on commerce has focused on reactionary measures to brand survival. That is a necessary and sensible…

July 31, 2020
Perspectives

Three Surprises From COVID-impacted Amazon Earnings Release for Q2 2020

It’s the moment we’ve all been waiting for – Amazon earnings for COVID impacted Q2 2020. Since the COVID-19 pandemic…

July 30, 2020
Perspectives

Timely Check-in on the Previous Amazon Predictions for 2020 and Beyond

Back in November 2019, Andrea Leigh, Ideoclick’s VP of Strategy and Insights, recorded her predictions for Amazon’s business during 2020 and beyond. Since…

July 27, 2020
Perspectives

How Product Innovation Creates Wins in the New Commerce Landscape

Adapting Product Innovation Strategies to Pandemic and Post-Pandemic Realities Retail has always needed to adapt to shifting trends in the…

July 6, 2020
Perspectives

Industry Discussion on Go-to-Market Innovation

Get on Board or Get Left Behind With an unprecedented event like the COVID-19 pandemic, no universal playbook exists to guide companies on how to resume, reinvent,…

June 26, 2020
Perspectives

Amazon New Product Launch Ad Spend

How to Determine the Duration of Ad Spend Boost When you launch a new product on Amazon, how long must you…

June 25, 2020
Perspectives

Operating in the Crosshairs of COVID: Why Retailers Must Reinvent & Reimagine the Customer Experience

As the COVID-19 pandemic continues to impact the way retail businesses operate, one component in the crosshairs is the customer…

June 18, 2020
Perspectives

Avoid Amazon Out of Stocks

Information on Setting up an Efficient Carrier Pick Up Program With many of Amazon’s categories now completely suppressing out of…

June 11, 2020
Perspectives

The Business Transformation Race Has Already Started – Are you Leading or Still Warming Up?

We recently hosted a virtual leadership summit, “De-Invest to Re-Invest,” which focused on the unprecedented business transformation challenges companies are…

April 27, 2020
Perspectives

Is Hybrid Selling on Amazon Right for Your Brand?

Our latest insights YouTube video covers the important questions brand manufacturers need to ask, as well as benefits to consider…

April 16, 2020
Perspectives

Sharing Some Good News on Current Consumer Behavior During the COVID-19 Pandemic

As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through…

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