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July 30, 2020
Blog

Amazon Predictions for 2020 and Beyond

Back in November 2019, Andrea Leigh, Ideoclick’s VP of Strategy and Insights, recorded her predictions for Amazon’s business during 2020 and beyond. Since…

July 27, 2020
Blog

How Product Innovation Creates Wins in the New Commerce Landscape

Adapting Product Innovation Strategies to Pandemic and Post-Pandemic Realities Retail has always needed to adapt to shifting trends in the…

July 6, 2020
Blog

Industry Discussion on Go-to-Market Innovation

Get on Board or Get Left Behind With an unprecedented event like the COVID-19 pandemic, no universal playbook exists to guide companies on how to resume, reinvent,…

June 26, 2020
Blog

Amazon New Product Launch Ad Spend

How to Determine the Duration of Ad Spend Boost When you launch a new product on Amazon, how long must you…

June 25, 2020
Blog

Operating in the Crosshairs of COVID: Why Retailers Must Reinvent & Reimagine the Customer Experience

As the COVID-19 pandemic continues to impact the way retail businesses operate, one component in the crosshairs is the customer…

June 18, 2020
Blog

Avoid Amazon Out of Stocks

Information on Setting up an Efficient Carrier Pick Up Program With many of Amazon’s categories now completely suppressing out of…

June 11, 2020
Blog

The Business Transformation Race Has Already Started – Are you Leading or Still Warming Up?

We recently hosted a virtual leadership summit, “De-Invest to Re-Invest,” which focused on the unprecedented business transformation challenges companies are…

April 16, 2020
Blog

Sharing Some Good News on Current Consumer Behavior During the COVID-19 Pandemic

As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through…

February 27, 2020
Blog

Amazon Free Shipping: The History of and Truth About Who Pays Shipping Cost

Amazon free shipping isn’t actually free. Many consumers and brands are unware of just who foots the bill when it…

January 21, 2020
Blog

Winning Through Integration – Integrated Execution Addresses the Rising Stakes in Commerce

by Justin Leigh, Ideoclick CEO Success on digital marketplaces requires an increasingly integrated and automated strategy. While many manufacturers have…

December 26, 2019
Blog

Content Strategy and Best Practices Insights

This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic…

October 23, 2019
Blog

Is Having a “Brand Specialist” at Amazon Worth the Cost?

We recently outlined some perspectives and tips on the AVS (Amazon Vendor Services) vendor-funded support service. Whether you are considering…

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