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December 26, 2019
Blog

Content Strategy and Best Practices Insights

This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic…

October 23, 2019
Blog

Is Having a “Brand Specialist” at Amazon Worth the Cost?

We recently outlined some perspectives and tips on the AVS (Amazon Vendor Services) vendor-funded support service. Whether you are considering…

October 1, 2019
Blog

Amazon Annual Negotiations – Common Missteps to Avoid

If you’re a vendor with Amazon, it’s that time of year again: annual negotiations. Here are a few big mistakes that…

September 3, 2019
Blog

6 Lessons from Prime Day to Apply to Holiday Planning on Amazon

As a brand manufacturer selling on Amazon, your approach to the holiday season may be tried and true. However, Amazon…

July 30, 2019
Blog

How Ideoclick Helped a Client with Amazon Operational Compliance and Recovered over $235,000

“Our process of identifying the discrepancies, helping to solve for the root-cause, and handling the dispute resolution will enable many more of our clients to recover funds, as well as avoid future chargebacks. Ultimately, we are helping clients conform to Amazon’s highly efficient ways of doing business on a massive scale – so both the consumer and the vendor stand to benefit.”

June 26, 2019
Blog

What the Ideoclick Marketing Dashboard Reveals about Campaign Performance

Ideoclick is a proven leader in search marketing on Amazon, driving programmatic success for our 200+ clients. With deep, first-hand…

June 6, 2019
Blog

How to Prepare Now for the Potential Amazon Supplier Purge

News and industry discussions are swirling around the rumor that Amazon is shaking things up with smaller suppliers and planning…

May 6, 2019
Blog

How to Prepare for Amazon Prime Day

Now that the Winter King has been slayed, it’s safe to say that Summer is coming. Of course, with Summer…

September 17, 2018
Blog

Am I going to lose my Vendor Manager?

What Amazon’s increasing move to self-service means for your brand Several brands have reached out to us in a panic…

July 1, 2018
Blog

Can Amazon Turn Off Your Hybrid Selling Account?

What Q4 Earnings Mean for Manufacturers – What Amazon Will do with Pillpack Written by Andrea Leigh, VP of Strategy…

June 3, 2017
Blog

How Scrappy, Disruptive Brands are Stealing Your Market Share on Amazon

Both in my consulting practice and during my ten years at Amazon managing categories, I have repeatedly witnessed the remarkable…

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