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April 5, 2021

Consolidate for Scale or Stay on the Sidelines

Given the way Covid has forced many brands to shift and scale their ecommerce strategies to meet changing shopper behaviors,…

April 1, 2021

Ideoclick Launches Pulse Advertising to Unify Disparate Data and Unlock Sustainable Competitive Advantage

Keyword-based advertising solution automates e-commerce advertising and campaign management

March 29, 2021

Who Fits the Right Profile for Cross Platform Services?

It’s hard to understate how much the Covid pandemic has impacted online shopping behavior, driving unprecedented growth for both Amazon…

March 22, 2021

Annual Negotiations Resources Roundup 

Still negotiating with Amazon? You’re not alone! Below is a roundup of negotiations resources. Happy negotiating!  Videos  Ideoclick’s Youtube Playlist on Negotiations    Articles  The Complete…

March 18, 2021

The Complete Guide for Consumer Brands on the Cost to Serve Amazon

As more business shifts to e-commerce marketplaces for consumer brands, understanding the cost serve each marketplace is critical. What’s more,…

March 16, 2021

Best Practices to Achieve Cross Platform Advertising Results

As brands continue to grow their eCommerce presence across multiple retailers it becomes increasingly important to implement an integrated cross-platform…

February 24, 2021

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…

February 18, 2021

Ideoclick Extends Support for Leading E-Commerce Platforms Leveraging Deep Expertise on Amazon Offering a “One-Stop-Shop” Cross-Platform Solution to Maximize Efficiency

Ideoclick Extends Support for Leading E-Commerce Platforms Leveraging Deep Expertise on Amazon Offering a “One-Stop-Shop” Cross-Platform Solution to Maximize Efficiency…

February 17, 2021

Wondering How Your Brand Can Win on Amazon? Here’s How.

Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…

February 16, 2021

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 11, 2021

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

February 4, 2021

Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant

Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…