This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic specifics of how to create an effective, well-designed product web page that will yield best conversion results for customers shopping on Amazon.
We’re excited to see that the field experiment and research results support the current best practices that have already been put in place by the Ideoclick content team.
The whole article is worth a read but here are some of the main takeaways:
The overall strategic recommendations offered by the results of this article affirm what we on the content team are already doing for our clients:
We look forward to continuing to be ahead of the curve in delivering high-quality, responsive content to our clients!