Ecommerce insights for all.

February 24, 2021

5 Reasons Why Cross-Platform Strategy is Critical for Success

If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…

February 18, 2021

Ideoclick Extends Support for Leading E-Commerce Platforms Leveraging Deep Expertise on Amazon Offering a “One-Stop-Shop” Cross-Platform Solution to Maximize Efficiency

Ideoclick Extends Support for Leading E-Commerce Platforms Leveraging Deep Expertise on Amazon Offering a “One-Stop-Shop” Cross-Platform Solution to Maximize Efficiency…

February 17, 2021

Wondering How Your Brand Can Win on Amazon? Here’s How.

Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…

February 16, 2021

Five ways to ensure your brand’s products remain profitable on Amazon

It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….

February 11, 2021

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

February 4, 2021

Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant

Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…

February 3, 2021

Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help

92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…

Covid Vaccine
January 28, 2021

Four Surprising New Business Priorities Post COVID-19

In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.

January 26, 2021

How DSP Drives Scale Beyond Peak Sales Times

Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…

3 people working on computers with lines coming up from each, pointing to peanut butter related search terms.
December 2, 2020

Ideoclick Launches Share of Search to Help Vendors & Sellers Capitalize on Amazon’s Infinite Aisle

First-of-its-kind solution allows brands to assess category size, opportunities, and threats on Amazon SEATTLE, December 2, 2020 — Ideoclick, Inc.,…

Amazon Prime Day is October 13-14, 2020
November 10, 2020

2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick

Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…

Hand holding cell phone displaying YouTube video loading
November 2, 2020

Amazon Video Ads – Dos and Don’ts on Videos in Search

By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…

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