5 Reasons Why Cross-Platform Strategy is Critical for Success
If you’re a consumer brand, you’re likely finding yourself with a surprising amount of your business having shifted online as…
Ideoclick Extends Support for Leading E-Commerce Platforms Leveraging Deep Expertise on Amazon Offering a “One-Stop-Shop” Cross-Platform Solution to Maximize Efficiency
Ideoclick Extends Support for Leading E-Commerce Platforms Leveraging Deep Expertise on Amazon Offering a “One-Stop-Shop” Cross-Platform Solution to Maximize Efficiency…
Wondering How Your Brand Can Win on Amazon? Here’s How.
Several years ago, to win on marketplaces, manufacturers simply needed a popular product at a good price. Customers would find…
Five ways to ensure your brand’s products remain profitable on Amazon
It’s undeniable that COVID-19 has significantly impacted the retail industry in nearly all ways, especially when it comes to e-commerce….
6 Life Lessons from Amazon’s Q4 2020 Earnings Call
1. Everyone cares too much about what others think of us. Amazon continued their focus on corporate image and positioning…
Thriving on Amazon: What Vendors Need to Know to Negotiate with the Online Retail Giant
Amazon, the 800-pound gorilla of online retailers, negotiates with vendors every day. You can face them from a position of strength…if…
Amazon DSP: What Is It, Who Is It For, and How Ideoclick Can Help
92% of online shoppers in the U.S. buy from Amazon. As buying patterns adjust to the dramatic impact of COVID-19,…
Four Surprising New Business Priorities Post COVID-19
In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.
How DSP Drives Scale Beyond Peak Sales Times
Today, digital advertising accounts for 50.1% of global ad spend. In the wake of COVID-19, that number is spiking. Fewer…
Ideoclick Launches Share of Search to Help Vendors & Sellers Capitalize on Amazon’s Infinite Aisle
First-of-its-kind solution allows brands to assess category size, opportunities, and threats on Amazon SEATTLE, December 2, 2020 — Ideoclick, Inc.,…
2020 Amazon Prime Day Eclipses Previous Years, Despite Its Pandemic Pivot | Ideoclick
Consistent with everything 2020, Amazon Prime Day experienced its own unprecedented “first.” The sixth annual event was moved from July…
Amazon Video Ads – Dos and Don’ts on Videos in Search
By Brandon Titmus, Marketing Director Advanced digital platforms have increasingly heightened the shopping experience. Virtual reality (VR) and augmented reality…