Ecommerce insights for all.

Amazon CRaP Article
October 24, 2020

The Dreaded Amazon CRaP List – What is It and Why You Should Care

Amazon CRaP (Can’t Realize a Profit) refers to items that are structurally unprofitable on the Amazon marketplace. Low per unit…

Amazon Brand Registry
October 16, 2020

The Importance of Amazon Brand Registry

One of the many challenges brands face in selling on Amazon, whether a 1P vendor or 3P seller, is the…

Virtual National Hardware Show logo
October 2, 2020

Virtual National Hardware Show

We will be attending this year’s Virtual National Hardware Show, happening October 12th through 15th. Virtual meetings can be arranged…

Amazon Prime Day Client Webinar Screen
October 2, 2020

Insights from Ideoclick’s Prime Day Client Webinar

We recently held a panel discussion specific to Amazon Prime Day to discuss how our brand manufacturer clients can optimize the event’s non-traditional occurrence in mid-October as opposed to July. Ideoclick’s Andrea Leigh, Clarke Heyerdahl, Devon Minsk, and Juan Botero all weighed in on the challenges sellers are facing this year

Amazon Prime Day 2020
September 30, 2020

Advanced Strategies for a Successful 2020 Amazon Prime Day

Since its inception in 2015, Amazon Prime Day has grown to become one of the biggest eCommerce shopping days

desk with computer screen showing sales chart
September 28, 2020

Three Input Metrics That Are Better Than Market Share In Measuring eCommerce Success

Brands manufacturers’ traditional approach to measuring market share needs to change when considering ecommerce channels like Amazon, Walmart, and Target….

Multiple shopper personas
September 23, 2020

Amazon Advertising Strategy for Prime Day and Beyond – Targeted Advertising through Amazon DSP

With a unique Prime Day landing in early October this year and only a short break before Black Friday and Cyber Monday, preparing…

AdCon 2020 text
September 15, 2020

AdCon 2020

Amazon Advertising’s big conference, AdCon 2020, is being held virtually this year on September 30th and October 1st. The event…

Andrea Leigh Amazon predictions vidoe.
August 24, 2020

Updated Amazon Predictions – 2020 and Beyond with Pandemic Considerations

Ideoclick’s VP of Strategy, Andrea Leigh, has recorded her updated Amazon predictions for the near future, with the current and future effects of Coronavirus/COVID-19…

Amazon Terminology
August 18, 2020

Amazon Terminology, Acronyms, Abbreviations – A Complete List

Amazon is a complicated world. Even for seasoned sellers, it’s difficult to keep up with all of Amazon’s terminology, acronyms and…

Built In Seattle logo
August 17, 2020

Built In Seattle Spotlight: The Agility Behind the Success of Ideoclick

In a recent Built In Seattle article, Stephen Ostrowski covers the foundational elements of Ideoclick’s success. By interviewing Ideoclick founders…

strategic idea graphic
August 12, 2020

Brand Survival Strategies during COVID-19 – Move Quickly; Perfection is the Enemy

Much of the discussion around COVID-19’s impact on commerce has focused on reactionary measures to brand survival. That is a necessary and sensible…

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