Our latest insights YouTube video covers the important questions brand manufacturers need to ask, as well as benefits to consider before adopting a hybrid (1P/3P) selling model on Amazon. Andrea Leigh, Ideoclick’s VP of Strategy and Insights, discusses the four elements to consider when adding a 3P/FBA channel. The Amazon expert also covers the three main benefits brands can achieve when adopting a hybrid approach to selling on Amazon.

Tune in here.

Amazon hybrid selling model