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Amazon

February 11, 2021

6 Life Lessons from Amazon’s Q4 2020 Earnings Call

1. Everyone cares too much about what others think of us.  Amazon continued their focus on corporate image and positioning…

Jon Ferrell who has no hair and is wearing a blue sweater over a light, collared shirt.
July 1, 2020

Ideoclick Selects Jonathan Ferrell as VP, Business Development

SEATTLE, July 1, 2020 /PRNewswire/ — Ideoclick, Inc., the provider of the industry’s leading e-commerce optimization platform, today announces the promotion of Jonathan…

Amazon annual negotiations tracking tool for vendors
February 27, 2020

Access our Amazon Negotiations Tracker Tool

Amazon vendors have been asking for help strategizing and managing their negotiations with Amazon. If you haven’t already closed Annual…

The letters CNBC and their logo which is a peacock with orange, red, pink, purple, blue and green tail feathers.
January 10, 2020

More Brands Are Leaving Amazon, But the Strategy Could Backfire

CNBC today covered the news of Ikea’s recent decision to discontinue selling directly on Amazon and the potential challenges brands could…

A woman wearing a white scarf stands in front of screen which has many, random numbers projected onto it and her.
December 26, 2019

Content Strategy and Best Practices Insights

This article from the Harvard Business Review details a years-long research project from the University of Washington studying the holistic…

Pill Pack by Amazon Pharmacy logo
July 1, 2018

Can Amazon Turn Off Your Hybrid Selling Account?

What Q4 Earnings Mean for Manufacturers – What Amazon Will do with Pillpack Written by Andrea Leigh, VP of Strategy…

female hacker at computer
June 3, 2017

How Scrappy, Disruptive Brands are Stealing Your Market Share on Amazon

Both in my consulting practice and during my ten years at Amazon managing categories, I have repeatedly witnessed the remarkable…

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