More Brands Are Leaving Amazon, But the Strategy Could Backfire

More Brands Are Leaving Amazon, But the Strategy Could Backfire

CNBC today covered the news of Ikea’s recent decision to discontinue selling directly on Amazon and the potential challenges brands could face when cutting their Amazon ties.

Ideoclick CEO, Justin Leigh provides perspective within the article, representing the company’s years of experience at Amazon and advocating for brands selling on Amazon.

The full article can be viewed here.