Four Surprising New Business Priorities Post COVID-19
In a few short months, brand-manufacturers and retailers have been under enormous pressure to change not only their channel and advertising strategies, but their entire philosophies on how to get goods to consumers who need them.
Brand Survival Strategies during COVID-19 – Move Quickly; Perfection is the Enemy
Much of the discussion around COVID-19’s impact on commerce has focused on reactionary measures to brand survival. That is a necessary and sensible…
Three Surprises From COVID-impacted Amazon Earnings Release for Q2 2020
It’s the moment we’ve all been waiting for – Amazon earnings for COVID impacted Q2 2020. Since the COVID-19 pandemic…
Operating in the Crosshairs of COVID: Why Retailers Must Reinvent & Reimagine the Customer Experience
As the COVID-19 pandemic continues to impact the way retail businesses operate, one component in the crosshairs is the customer…
The Case of the Missing Toilet Paper: How the Coronavirus Exposed U.S. Supply Chain Flaws
This recent article in Fortune Magazine by Jen Wieczner is a deep-dive into how the TP manufacturing and supply-chain model,…
Sharing Some Good News on Current Consumer Behavior During the COVID-19 Pandemic
As a search marketer on Amazon I have had a front row seat to the changes in consumer behavior through…