Ecommerce experts, Amazon and beyond.

We believe our world is made better when great products reach the people who need them — and today, people need effortless online experiences more than ever. That’s why we’re passionate about transforming ecommerce for brands ready to win in an ecommerce world. Brands like yours.

Tom Furphy Headshot
Tom Furphy Chief Executive Officer
Tom isn’t just Ideoclick’s chairman, he also leads venture capital and development firm Consumer Equity Partners. Many Ideoclick team members worked under Tom in his leadership roles at Amazon where he built and ran Grocery, Health & Beauty, and AmazonFresh businesses. Before Amazon, Tom founded, led, and ultimately sold to Oracle the SaaS collaboration platform Notiva, which managed retailer-supplier transactions. Tom originally broke into retail with senior management roles at Wegmans Food Markets.
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Benjamin Winters, who is Chief innovation officer for Ideoclick, has blond hair, a beard and is wearing a grey shirt.
Benjamin Winters Chief Marketing Officer
Ben has been a founder and digital leader creating brands and companies at the intersection of marketing, technology, and design since 2003. Before Ideoclick, Ben founded WINTR, an award-winning digital agency, and grew it from 1-40 employees serving Fortune 500 brands and startups. The WINTR client list included American Express, Dropbox, Nike, Coca-Cola, Live Nation, Microsoft, Starbucks, and The Bill & Melinda Gates Foundation. Previously, he was a co-founder in a media technology company that was acquired by Getty Images.
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Justin Leigh Headshot
Justin Leigh Chief Solutions Architect
Justin has helmed Ideoclick for 11 years, growing the company from 0 to 145 employees serving more than 300 accounts based on his strategic knowledge of Amazon, and his ability to solve ecommerce challenges for countless large manufacturers and CPG brands. With visionary thinking around search behavior and ecommerce seller data, he has driven Ideoclick’s technology toolset. Before Ideoclick, Justin drove sales on Amazon’s Grocery category launch team, leading efforts to analyze customer traffic and search behaviors.
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John Webb Headshot
John Webb Chief Financial Officer
John has raised equity, debt capital, and advised Fortune 500 companies and high-growth companies throughout his career. Prior to serving Ideoclick, John spent two years as CFO and GP advisor to a large Northeast private equity firm seeking acquisitions in the downstream energy sector. Previously a managing director with Barclays Capital covering telecom, media, technology and consumer discretionary sectors, John founded and later sold his own registered investment banking firm.
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Lainie Sipiora, who is Chief of Staff at Ideoclick, has brown hair and is wearing a black blouse.
Lainie Sipiora Chief of Staff
Lainie is a results-driven, customer-centric merchandising and marketing professional with over 10 years of working in the retail industry. Her ecommerce experience focuses on delivering business solutions that increase traffic, conversion, and sales — all with proven results. Prior to Ideoclick, Lainie gained retail experience serving 10 years at Nordstrom. Known for strong ownership and collaborative partnerships, Ideoclick teams are inspired by Lainie’s leadership.
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Paul Boyer, general counsel at Ideoclick, has light brown hair and is wearing glasses and a blue shirt.
Paul Boyer General Counsel
Paul is a strategic legal advisor and innovative technology thinker who provides a wealth of solutions-centered expertise to Ideoclick teams and accounts. He has extensive experience in digital commerce, mobile, IoT, and international business. Paul has a strong track record as a valued business partner who finds creative, practical, and efficient solutions to clarify and advance business goals.
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Mike Burrington, Headshot
Mike Burrington VP, Shared Services
Mike has been a leader at Ideoclick since 2012. Prior, he spent seven years launching the Grocery category and AmazonFresh at Amazon. There, he managed selection, pricing, promotions, crafted operational standards, and managed a team of operations specialists. Before Amazon, Mike served as director of produce at Larry’s Markets and in category management at Starbucks. He began his ecommerce career as one of the first employees at, serving through their initial public offering and Webvan buyout.
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